Our MISSION

Since 1865, systemic barriers have been put in place to oppress people of color in America. The Shine Hard Family is here to change that reality for the next generation.

Our mission is to close the racial wealth gap in America. We believe that the lack of diversity, collaboration, and mentorship is stifling the earning potential of black millennials and Gen Z’ers. Our programs are engineered to empower the next generation of young black leaders.

We make change by providing role model visibility for every industry. Transferring knowledge from one generation to the next. Providing a blueprint for financial success, and intentionally connecting minority business leaders to foster economic empowerment.

We are a tax-exempt organization under IRS section 501(c)(3)

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We are Innovators, Artists, Dreamers and Entrepreneurs who work here: